
Making every word count
I’m Emily, a creative copywriter and content strategist based in the South West of England. Well-versed in content strategy and content creation, it's my job to make every sentence mean something.
Amidst the drudgery of AI-generated content, I create SEO-optimised persuasive copy that compels and converts.
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Why work with me?
Search Engine Optimised
There's no point writing fantastic content if no one's going to read it. Drawing on years of SEO experience, I begin with keyword research to determine what terms your target audience is looking for. Then, your content will be optimised with white-hat SEO tactics to make it discoverable by both your audience and search engines.
Getting to know your brand
It all starts with research. I'll get to know your brand as if it was my own. That means target audience research, competitor analysis and a thorough review of your brand guidelines. Don't have tone of voice and key messaging guidelines? I can help with that too.
Strategic approach
If you know your business needs content, but you're feeling directionless, my content strategy services will give you a killer plan. I will help you plan, develop and launch compelling content marketing campaigns that engages your audience and improves ROI.

UX and SEO Copywriting
Whether you require engaging website content, persuasive sales copy, informative blog posts, UX microcopy or something else - I will find out what your business has to say and say it for you.
Need discoverable content? With extensive SEO experience, I create SEO-optimised website content which avoids sneaky blackhat tactics and drives quality traffic to your brand.
Whether you're B2B or B2C, I will transform your ideas into compelling narratives that drive results. Trust me to deliver content that captures your brand's voice and keeps your audience coming back for more.
Content strategy development
Every piece of content for your brand should have a purpose. An effective content strategy ensures that your content fits seamlessly in (not around) your marketing strategy. This includes tone of voice development and solidifying your key messaging.
As a content strategist, I’ve created impactful content strategies for international cybersecurity companies, to cuddly consumer brands and global eCommerce businesses.
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emilyr.content@gmail.com
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07763828745
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Cheltenham, UK